Can I teach you how to use Instagram?

Yes I can. However I am probably not going to. Not yet.

My clients often come to me asking me to teach them how social media actually works. How do I post? How do I make a story? What is the grid? They know they need to do something so want to get started and worry about the technicalities of the app itself.

But that isn’t where you should start. Not unless you already have a strategy.

To quote one of my coaches, Lisa Johnson, marketing without a strategy is basically spraying and praying. Spraying some stuff around… and praying it works!

To use any social media platform effectively you have to know who your audience is. Who are you talking to? What is it they want to see from you?

Then you can work out what you want to post. Taking my cake business as an example, my Instagram is targeted at brides. Because that is where brides are. Facebook, not so much, Facebook is where I get my celebration cake orders from. It is a different audience. So I post different content on the different platforms.

My Instagram grid is like a shop window, it is the first thing someone is likely to see when they find my account. So it is full of pretty pictures of wedding cakes, ready to entice them in or in Insta speak follow my profile.

Now I have them as my audience, what do I do next? I speak to them everyday and remind them I am there through Insta stories. Everyday I can drip feed them the information they need to make them know, like and trust me. I plan out the content, I don’t just guess and randomly post. Everything I put on my feed serves a purpose so that they eventually trust me enough to buy from me.

But what happens then? They ordered the cake, they had the wedding, everything was perfect, what next? The second part of my strategy. In my stories I also post my celebration cakes. Not on my grid only my stories. My couples continue to order their cakes from me. For baby showers, 1st birthdays, Christenings, friends and family birthdays. By using my Instagram strategically I keep them as my clients.

Having a plan means you can capture and keep your clients, maximising your efforts. Only once you have this plan of who you are talking to, and what it is you need to say will I teach you HOW to post!

If you would like to work on your plan get in touch to arrange your free discovery call so we can get you Insta ready too.

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