Marketing Lessons: Spotify

Spotify is not something I need… It is a nice to have, if I feel I’m not using it I cancel it.

I rarely listen to music, I mainly use it for podcasts, which I don’t need to pay for.

But today they flashed up an offer £9.99 for 3 months… it caught my attention. Today I am cleaning and would like to listen to music without it being on shuffle.

So I clicked to buy… got all the way through to the part were I paid… it crashed… that website doesn’t exsist… I tried twice… then I went back to listening to my podcast.

It isn’t important enough to me to make an effort to buy. They lost a sale.

So the lesson:
If your buyer is on the fence… offers work.
But make it easy to buy, don’t lose them buy having poor systems.

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