Spotify is not something I need… It is a nice to have, if I feel I’m not using it I cancel it.
I rarely listen to music, I mainly use it for podcasts, which I don’t need to pay for.
But today they flashed up an offer £9.99 for 3 months… it caught my attention. Today I am cleaning and would like to listen to music without it being on shuffle.
So I clicked to buy… got all the way through to the part were I paid… it crashed… that website doesn’t exsist… I tried twice… then I went back to listening to my podcast.
It isn’t important enough to me to make an effort to buy. They lost a sale.
So the lesson:
If your buyer is on the fence… offers work.
But make it easy to buy, don’t lose them buy having poor systems.