Why work with me?

Firstly, hello! I’m Katy, Business Mentor, Strategist and Human Design reader. My mission is to help you reconnect with yourself, tuning into your own inner guidance so you can build a life and business that truly works for you.

So many entrepreneurs find themselves following strategies that don’t feel right, signing up for things they later realise they didn’t need, or constantly questioning whether they’re on the right path. But the answers you’re searching for aren’t out there – they’re already within you. It’s just that years of conditioning, conflicting advice, and external pressure have made it harder to hear your own voice.

That’s where my work comes in. Through business strategy and Human Design, I help you shift from uncertainty to clarity – so you can stop second-guessing and start making aligned decisions with confidence.

So how did I get here? Why am I the person who can help you?

Before starting my first business in 2013 as a wedding cake designer, I worked at a marketing agency in the West End. I started as the receptionist after graduating from Bath University, and during my 13 years there, I covered everything from accounts, HR, and office management to project management and marketing.

The time I spent learning every aspect of how the agency ran made it easier for me to start my own business – I had experience in how to run a business, rather than just being able to do the thing that is the business (making the cakes). And this is where a lot of businesses come unstuck… they are great at what they do but have no real knowledge of what they need to do to run the business.

Being an entrepreneur and running your own business is a very different life from the corporate world of salaried employment. It comes with many different challenges and requires a different mindset. When you own your own business, you are also a marketeer, an accountant, a salesperson, and a project manager… the list goes on. Juggling all of these different hats can be overwhelming.

Although I was a cake maker, people started asking me to help them, and that is how I became a mentor. I started passing on my knowledge and helping others navigate their own journey. And so in 2018 Piece of Cake Coaching® was born, I ran the two businesses side by side until I closed down my cake business at the end of 2022.

So where does the Human Design fit in?

As I worked with more and more business owners, I already knew that strategy alone wasn’t enough – what worked for one person didn’t necessarily work for another. In 2020 I discovered Human Design and it completely changed how I approached business strategy. To say it was life changing is an understatement. 

It gave me the missing piece: a way to create strategies that are aligned with who you actually are, not just what the latest business trends say you should do. But before we can build a business that truly fits, we have to go back a step—we have to reconnect with ourselves.

In a world full of noise, conflicting advice, and never-ending ‘shoulds,’ it’s easy to lose touch with what we’ve always known to be true about ourselves. We start second-guessing, questioning whether we’re doing things the ‘right’ way, even when deep down, we know what feels aligned.

This is where Human Design comes in. It gives you permission to stop questioning yourself. To trust what you’ve always felt but maybe didn’t have words for. It helps you align your inner decision-making, so you can shut out the relentless outside noise and listen to the only voice that truly matters—your own.

And how does the Success Codex fit in?

Building upon the foundation of Human Design, I discovered The Success Codex – a revolutionary system that translates the traditional gates, keys, and lines of Human Design, Gene Keys, and Astrology through a modern entrepreneurial lens.

By unlocking the 13 Gateways of the four Success Sequences—Impact, Growth, Balance, and Transformation – it provides a roadmap tailored to your unique genius. Showing you how to access your true potential.

By integrating both Human Design and the Success Codex into my practice it allows me to guide you in leveraging your natural strengths and aligning your business strategies with your authentic self. This synergy ensures that your path to success is not only effective but also deeply fulfilling.

I want to help you. 

Over the last 25-plus years, the knowledge I’ve acquired – combined with my natural ability to break things down and explain them simply – means I can help you cut through the noise and create a clear, actionable plan to achieve your goals. Solving any problems that pop up along the way. Helping you get organised, manage your time more efficiently, and gain an understanding of how to market your business – without forcing yourself into strategies that don’t fit.

More importantly, I provide the support that is so often missing when we are solopreneurs. Being in business can feel lonely, but it doesn’t have to. I am here to help take you through the steps – together.

If you’re feeling overwhelmed, unsure what to do next, or just need a little bit of direction, I’d love to help. Have a scroll through my site, and if anything jumps out at you, get in touch. Let’s chat and see how we can create a business strategy that truly works for you.