What is a strategy?

A strategy is simply a plan of what you need to do to get where you want to be.

In business your strategy can be broken down into different parts, you might have a strategy for your marketing, for your finances, your business growth.

Normally we start with a yearly overview… top level targets and goals per month. Adding in any events or themes we need to remember as the year goes on. Something where we can quickly see the whole year at a glance and the key things we need to know/do. What we want to achieve and by when.

Then you break it down for the next three months. Working backwards with any goals… what needs to be done and when, to make sure they are done on time. We put in more detail of what needs to be done, not all of it, just enough so we can see how it is going to work. Is it feasible.. do we need to change it?

Then we break it down some more… into a plan for the month coming up… we add more detail. We focus on when things need to be done, and who is going to do them.

It continues, at the beginning of each week you check the plan to see what needs to be done and you plan out what you need to do each day… adding more and more of the details of the what, when, who and how. Until you are sitting at your desk with your daily to do list… that all started with a yearly top level overview.

When you break it down like this into smaller steps it isn’t so daunting. It helps you see the bigger picture first and then break it down into actionable steps as you go through the months, weeks and days.

Knowing what you are doing when, helps remove the overwhelm, when you get up each day you know what you have to do. It is all there for you, written out in the plan. So when are you going to get started and write your strategy?

If you like the idea but think you might need some help then get in touch to book your free consultation and we can see how best to get you started.

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