Why look into your Human Design?

What even is Human Design? Maybe you’ve heard of it, or you’ve heard me talk about it and you’re curious?

Well it is kind of difficult to explain WHAT it is without getting super technical and so I’m not going to. Instead I am going to tell you a few ways it has helped me. Then if you want to get started you can go have a read of my blog about all of the resources I have collated so far.

In summary I would say Human Design gives you permission to be the person you already know you are. It helps you to understand what works for you, what doesn’t, what might trip you up and areas you may need additional support. It helps to stop comparing our behaviour to others wondering why we are different, eliminating the question ‘should I be doing what they are doing?’

For example, my whole life I’ve not really eaten breakfast, most of the time I don’t want to. And when I do it is out of some societal pressure because I’ve been told it’s ‘the most important meal of the day’. I am also a night owl, I prefer working into the evening than getting up early. As entrepreneurs we often hear about the 5am club – it just doesn’t work for me.

One of the things that I discovered by looking at my Human Design was the way in which I am designed to eat – Guess what it came back as nocturnal (Indirect Light). I am not designed to eat breakfast or get up early! Now at the time of writing this I am 45 and I discovered my Human Design at the age of 43. Having someone tell me I don’t need to eat breakfast seems silly, but somehow this external validation telling me I was right all along made me so happy. I could stop trying to eat breakfast and be a morning person and fully embrace how I really felt.

That is just one example, another is all about how I have always felt conflicted about my desire to be around people and then how I can flit to ‘NO MORE PEOPLE’ so easily. I never understood where the balance was and why I would literally hide away after a day out and about. Now I know, it is part of my design… if you want to know why you can read all about my 2/4 profile here.

There are so many ways understanding your design can help you move through life with more ease and less pressure to ‘be like everyone else’ we really are different and somehow understanding my design has let me fully embrace that fact. How deeply you look into it will be up to you, but it can help with your life and business. Once you start exploring what’s out there you will find many HD experts have niched down to look at a particular area of your life. I have been equally interested in how it can help me with my marketing as much as picking the perfect holiday destination.

It has also helped me to have a greater insight into how I can help my clients, we don’t focus on Human Design, but for most of them I now have their charts. I can see how they like to receive information, the pace they like to work at, and areas where they may need additional support.

It can help you better understand your relationships with others. Friends, family, partners and even children.

I am going to give you a warning though, even though it gives you a blue print to work from, it isn’t supposed to be restrictive, it is a guide, something to be experimented with, tried on and played with. If you do decide to take the plunge and explore your own design remember to look at the full picture and don’t fixate on any one aspect. There will be areas of your chart that uncover your weaknesses or areas that can trip you up – but that isn’t an excuse or something you have to accept, the purpose is for you to uncover ways in which you can add in areas of support, not just say… Oh well that’s just how I am, it doesn’t have to be. You always get to choose.

Just so happens I chose not to be a morning person! When looking at what indirect light means there is more than one way to interpret it, and actually the real answer is it does depend. But in general I don’t eat in the mornings. The point is I no longer worry about it.

So what do you think, are you going to go take a look at your design?

Read my blog on where to get started here

One of the best ways to find inspiration for your marketing copy

What have your clients, or people in your world said to you recently? What can it tell you about how you help others? How can it help you in your business?

I am in the process of re-working my copy for my socials. Trying to pin point WHY people work with me.

Not the why as in, my back ground, skills and experience, or what I can actually teach people, but the how do they feel? What difference does it make to them? The results… and not just the increased revenue or tangible things.

To find out I am going over all of my messages, emails, voice notes, passing comments, comments while on group calls etc from the last month. They can give you so much insight, especially when you start to put it all together.

These are things that have been sent to me, or said to me over the last few weeks, which totally makes my heart sing , but what is it really telling me that I can help use in my marketing? And help me to understand more deeply how I help my clients. This is what I came up with…

“You metaphorically k*cked my b*ckside in the first SYSUFS session.”

  • I help with motivation, getting things started, taking action.

“Thank you so much Katy. I literally would never think of these things! What you tell me; never occurs to me but you seem to just know. Know where I can get places to look for new contacts, new business, who would be interested in me where, when and how to follow up the lead. I cannot believe the introductions you have made for me – all of which are now manifesting in some way and am now doing some truly exciting things. Thank you. I think you are a human encyclopedia , but so much more than that; you genuinely care about all of us in your group and always finding solutions to our problems. x”

  • I connect the dots and help put all the pieces together.
  • It is not just about me, it is also about the connections I make for people.
  • I provide ah ha moments.
  • I provide solutions to problems.
  • My clients love the fact I genuinely care about them.

“All the tech/marketing stuff drives me nuts and I lose the will to live and all the energy drains out of me! All this stuff drives me nuts, I am even more aware now that everyone needs a Katy! What would I do without you.”

  • I help take away the overwhelm and the stress for the parts of your business you don’t like or understand.
  • I offer support and guidance.

“Once this next phase is all tied up, I am ready to start working with you again, to give me clarity… to plan out the next phase… I am ecstatic today because you have helped me to achieve all of this, and I want to get back in touch with you. I feel like the next phase won’t be as difficult as I feel like the foundations have been laid with you and I working together over the past 2 years, that whole heap of confusion and creativity I’ve now laid the foundations, so I feel strong, a bit more confident, I feel more focused and I feel like I have direction. So for the rest of my ideas I feel we can start to work through it at a good pace, I am gaining momentum in stuff and seeing the fruits of things coming through, so I don’t feel like I need to drink the ocean so much… because a lot of what I wanted to implement has been implemented, coming together over the next few weeks, months and is on good track.”

  • Things take time, if you have big plans they aren’t going to happen overnight, one step at a time. But it does all come together… just be patient.
  • By helping people plan they gain clarity.
  • By laying the foundations it increases confidence, focus and creates direction.
  • My clients dip in and out when they need me.

“I have done a lot of courses in the past and there is always ideal client work, but this is the first time it has actually helped me, so praise to you! I dunno maybe something about the way you asked the questions. I couldn’t believe how quickly and easily it all became so clear. It is just really really clear, so I am excited right now.”

  • I connect the dots and help put all the pieces together.
  • My perspective and insights help people to understand things easily, where they may have previously struggled.
  • Sharing my way of doing things helps others, and is valuable.
  • I create excitement and motivation to move forward in my clients.

“Thank you so much for today, I have just listened to you talk through your strategy board, and oh my goodness me it has helped so much, when I heard you talk through your version… I stopped you went and grabbed some paper and did my own as you talked us through. I know what my priorities are right now, but it has been fantastic having it written down in front of me like that. I also had your sales forecasting page up that you taught us, and was looking at that at the same time, but honestly it is such a good tool, you should definitely include it as part of your course. It has been fantastic.”

  • I connect the dots and help put all the pieces together.
  • My perspective and insights help people to understand things easily, where they may have previously struggled.
  • Sharing my way of doing things helps others, and is valuable.
  • I create excitement and motivation in my clients to move forward with their business.

I invite you to go and take a deeper look at all of your recent conversations, what can you learn that will help you in your business and marketing? And if you don’t have anything to look at, then use this as your prompt to go and find out, ask… have the conversation.

And when you do, listen, listen when people tell you how great you are, accept it and own it. There is a reason why you do what you do, don’t be afraid to share your amazingness with the world. As business owners we can sometimes struggle to shout about how much we do help our clients, so if you need it here is permission from me to go own it. You being the worlds best kept secret isn’t going to help anyone. You or your clients.

I now have my insights to add to my list – what does yours look like?

  • I help with motivation, getting things started, taking action.
  • I connect the dots and help put all the pieces together.
  • My perspective and insights help people to understand things easily, where they may have previously struggled.
  • Sharing my way of doing things helps others, and is valuable.
  • I provide ah ha moments.
  • It is not just about me, it is also about the connections I make for people.
  • I help take away the overwhelm and the stress for the parts of your business you don’t like or understand.
  • Things take time, if you have big plans they aren’t going to happen overnight, one step at a time. But it does all come together… just be patient.
  • By helping people plan they gain clarity.
  • By laying the foundations it increases confidence, focus and creates direction.
  • I offer support and guidance.
  • My clients love the fact I genuinely care about them.
  • I create excitement and motivation in my clients to move forward with their business.

And a quick p.s: I appreciate this is purely focusing on the positives, so a little reminder it is also just as important to collect feedback from people who may not be as happy so that you can learn and improve. But I will write about that another time.

My favourite Human Design Resources

When I first heard of Human Design I had no idea what it was or what it meant. I downloaded my chart… and that is as far as I got.

Six months later I met the lovely Shari Thompson on a mastermind. As soon as she mentioned human design I jumped in and booked a reading. I wanted to know more. Shari opened the door for me, but I didn’t want to just know, I wanted to understand.

Since then over the last 2 years I have collected a vast array of resources that have helped me learn, understand and embody my chart. When I am learning something I need to hear things more than once, and explained in different ways for me to truly understand it.

Sometimes I need words and explanations, sometimes I need charts and graphics.

Initially I started my journey collating free resources, my starting point. Since then I have bought books, courses, and joined a membership. But if you are curious to know more, these may help get you started.

However – simply looking things up won’t show you the full picture of the magic in your chart. How each of the individual parts of the chart come together and combine is the magic. It is like looking at a recipe, the list of ingredients on its own can’t tell you what the end result will be. It is how they are combined that will determine the outcome. If you like what you see then I highly recommend having a reading with an expert who can help you put the pieces together and show you the bigger picture.

But back to it, so first off there is the chart itself. There are many places you can get your chart, they all give you the info in a different way, different colours even. They all come with their own guides, and explanation, some through a personal lens some for business. Have a look and see which one you resonate with the most. When you start to look things up you will see all of the different colours etc, that isn’t really relevant, it is just the visual interpretation.

You will need: Your date, time and place of birth. 





Genetix Matrix is the one that most specialists use to generate charts as their paid version gives you access to more in-depth information. You do have the option to pay for one day if you want to start to look into things more deeply. 

Terminology: Graphic of the chart with the names of all the parts.


This site gives a good overview to get started in understanding all of the different parts, but I didn’t always resonate with the language they use. And it doesn’t mention the Manifesting Generators as their own type.


Undefined – Defined and open centres 


Understanding the meanings of the planets. 


Gates (Use for Sun and Earth) 



The blogs on this site have some great info on the other parts of the chart. 







This lady speaks from the point of view of a projector I found her because she did a really great free course on all of the variables, so your environment, digestion etc… which was relevant to all types. 



Other Useful sites 



Instagram Accounts I follow: These I find really helpful as I get a little piece of info one at a time.







Human Design: How my 2/4 profile shows up

The Hermit/Mayor – Are you a 2/4 profile, or do you have one in your life?

Today I listened to a Podcast from Jamie Palmer all about the 2/4 profile… and there is so much I could say about the info shared in the episode. It explains exactly how I feel interacting with the world.

My whole life I felt conflicted, I constantly switch between wanting to see, and be with all the people…then I don’t want to see any people, I want to stay at home and not speak to anyone. Too many people. Then I get sad, that I’m not out and about seeing all the people again. It confused me… why the dramatic switch… Am I bipolar, why do I feel like two different people?

Turns out that is just how I am, and for me, that is perfectly normal, and what I need. I can not tell you how much difference knowing that has made to my life. And more importantly I now have a way of explaining it to others.

It’s not me ignoring you. It’s not me not wanting to talk to you, I literally can’t talk to any more people until I’ve had time to reset.

If you are intrigued go have a listen… does it sound like me?

Do you see the hermit (2).. or do you see the Mayor (4)? Most of you will see the 4, me online, showing up, attending networking, delivering training, sharing my message… but the 2 is there too. And it is strong! If I don’t take time to myself the 4 can’t show up.

However, listening to the podcast also shows when looking into your Human Design how important it is to look at the whole chart, not just each part in isolation. In the podcast it mentions that a 2/4 doesn’t like to be asked to explain the process… That part isn’t me. I can and I do.

There are several parts in my chart that gives me the ability to look at the details, to break it down into the steps. So when you layer it together, it creates a different picture.

Evidence of this is I spent 4 years at Uni literally explaining how to do things to others, recording every step of the process. A huge part of my science degree involved explaining to others exactly what I had done. The purpose of writing a paper (What you did and how you did it) is so that anyone anywhere can pick it up, read it, conduct the exact same experiment I did, and create the same results, without having to speak to me.

So even though I am a 2/4 I can explain the steps!

How much of that comes from my chart, and how much from the 4 years of learning how to do it… who knows.

For me, Human design doesn’t tell me what I am or what I am not. It helps my understanding of things I always knew to be true. Helps me articulate the things I need to best support me to others, and know which areas I can add in additional support to reach my goals.

If you are even slightly intrigued go have a look into your chart and see what you find.

Marketing Lessons: Spotify

Spotify is not something I need… It is a nice to have, if I feel I’m not using it I cancel it.

I rarely listen to music, I mainly use it for podcasts, which I don’t need to pay for.

But today they flashed up an offer £9.99 for 3 months… it caught my attention. Today I am cleaning and would like to listen to music without it being on shuffle.

So I clicked to buy… got all the way through to the part were I paid… it crashed… that website doesn’t exsist… I tried twice… then I went back to listening to my podcast.

It isn’t important enough to me to make an effort to buy. They lost a sale.

So the lesson:
If your buyer is on the fence… offers work.
But make it easy to buy, don’t lose them buy having poor systems.

Woo vs Science

If you think about it, the way you are reading this post is pretty much beyond comprehension and makes no sense.

There is a piece of plastic on my desk, I hit some keys on it with letters on, it is not attached to anything at all, and the words appear on a screen in front of me. Then I hit enter, and they appear on a device, again not attached to anything, that you are holding in your hand. That you can also pick up and speak to people on anywhere in the world. You can see moving images, and hear people talk. Like how does that even happen…? (And the desk, well did you know there is more empty space in that desk than solid matter?)

Science says so, so you don’t question it. But the reality is science doesn’t understand it either, we’ve just learnt how to use it to our advantage.

There is a quote by Richard Feynman that says “If you think you understand quantum mechanics, you don’t understand quantum mechanics.” And having studied it as part of my degree, I can confirm that to be true! No-one really understands it, it doesn’t make logical sense.

So if science doesn’t even really understand it, why are we so comfortable with it? Because you can see it, feel it, touch it… so you believe it to be true. You don’t need to understand it, you can see the tangible result. So that is good enough. Stick some popcorn in the microwave… boom, magic happens!

Where am I going with this… stay with me.

Over the last 3 years, mainly thanks to going online over covid, my world has expanded to include some lovely people who, I am going to describe as woo. They themselves would say they are all the way woo. Old me would have actively avoided them, not for me thank you. But situations and events conspired for us to cross paths, and a chance for me to learn and see what it is all about.

When we don’t understand something we can often label it ‘weird’ and I fell into that category. I did a Physics Degree, I look at life through a very logical lens, through science. So me? Most definitely not woo.

However, by spending time with people who have a different perspective to me I have come to realise, that actually I kind of am, at least a little bit. I just didn’t know it.

Once I started to understand what being woo meant, what all the terms mean, it’s not really that weird. Most of it is just a different language, a different way of explaining things, different terminology. And a faith in not needing to be able to explain everything logically and tangibly.

The very thing that I thought made me anti woo – my science back ground – is now making me think some of it is no weirder than you reading this post on your phone.

Take crystals for example… healing, energy work through crystals, or reiki.

Most of you will have heard of a quartz watch. Do you know how that works? Quartz is piezoelectric, meaning it can transform energy from one form to another. The watch uses the properties of the crystal to create an electric pulse that keeps time.

We know that the human body generates its own electromagnetic field, virtually every single process which is keeping you alive can be traced back to an electric field that some component of your body is creating. The heart generates the biggest. Bigger than the brain.

If you start thinking about energy, all the different types, Kinetic, potential, chemical…, the laws of thermodynamics – it will probably make your head explode – but everything is energy of some kind or another, and cannot be either created, nor destroyed, merely changed into a different state.

If a crystal can make a watch work, through use of energy and magnetism, is it such a stretch to think that it can interact with the energy and magnetism of the human body? Or that one person’s electromagnetic field and energy can influence another’s?

Why is that any more weird than a caterpillar going into a chrysalis, turning into a pile of goo, literally digesting itself to return to base molecules, rearranging all those molecules and emerging as a butterfly.

Or the moon having an effect on your body any weirder than the fact it makes the tides go in and out every day…

I am not declaring I’m now all the way woo by any means… or that I understand it anymore than I understand all of the science behind technology. (it’s been 23 years since I did science). But what I am starting to realise, is just because I can’t tangibly see it, doesn’t automatically mean it isn’t true.

There will always be con artists and charlatans in all industries, but for some reason it seems to be that in the spiritual world everyone is tared with the same brush, it all must be a con! (Which I find ironic in a world where religion is so widely accepted, religion is the very definition of believing in something you can’t explain)

But why is that…why does a whole industry get labelled a con, by so many?

The internet likes to divide us, to take sides, and stick our stake in the ground and declare our position. I’ve seen so many posts actively slating anything ‘woo’ by people who then go on to talk about using their intuition, believing in the universe, everything happens for a reason etc, (All woo terms).

So my invitation to you is to consider… is it possible woo isn’t so weird after all? It’s just science hasn’t caught up yet. 200 years ago the science we have now would not have been believed, and would be thought of as ‘magic’.

I am still deciding, but I am not going to declare it ISN’T true, and start slating an entire industry, because I have no idea if it is true or not. (No more idea than if Schrodinger’s cat is indeed alive or dead). Instead, I will continue to be curious, and open minded, but with a small side of scepticism, just in case.

If you want a successful business, at some point you will have to get to grips with your time management

My journey with time management, timesheets and time blocking started way back in 1999 when I was on my University placement.

I worked for the Transport Research Laboratory on my year out digging up roads! (If you haven’t heard that story yet, then ask me about it!)

Even though I was there as a Pavement Engineer, yes there is such a thing, they pretty quickly realised I was highly organised and had a good grasp of tech. The company had a new boss and he was implementing a new timesheet system.

They selected me to go and learn the new system and teach everyone else in my department, and then gave me the job of Timesheet Liaison Officer. Exciting Stuff!

From there, I went on to work at a marketing agency in the West End where I then designed and built an entire online system with the company’s developers for all their internal systems. You guessed it, it included a timesheet system.

When I left in 2013 to become self-employed, I thought I had finally escaped timesheets! However, it soon became clear that I still needed a way to make sure I stayed on track and got everything done. Enter time blocking. When you are making wedding cakes, you can’t just shuffle everything along to another day!

My point being it doesn’t really matter where you are, or who you work for, somewhere along the line there will need to be some way of organising when you get stuff done. And that is all time management is.

If you need somewhere to start, then you can find my time blocking training up in the guides section of my Facebook group. Now you may not need to be as regimented as this, but it is a great place to start! The Missing Piece: Actionable small business advice

Accountability starts with you

Time for some tough love.

In order to get results YOU need to decide you’re all in. That you will participate, join in and let me (or who ever you are working with) to support you.

A cliché example, but it’s because it’s true, it is like joining a gym. Signing up in itself isn’t going to make you fitter. It is the work you do once you get there that makes the difference.

Business is the same, the courses you join, the memberships, the coaches you hire.

Experts in their fields have all of the resources, techniques, frameworks, containers, programmes, memberships, courses to help you get where you want to be.

But that on it’s own means nothing.

How you show up
How you participate
How you engage

That is what will make the difference. That is what will help you get results. Intention will only get you so far.

Where in your business are you not engaging fully in the things designed to support you?

More than likely things you are paying for too.

How can I make more sales?

Right now a slow down in sales is not something anyone wants to see, but for some it is a reality. Below are some ideas to help you focus and make some tweaks to keep bringing in those sales.

Review your products and services… what ones would be most helpful to your current audience right now? Focus down on the things they need at the moment.   

Adapt your sales copy to be relevant for their situation now. Things might be changing for them – acknowledge that in your copy and your posts.

Follow up on past leads. If someone was thinking about working with you before, could it be the case that they need it even more now? Or there is a slightly different version that would be more suitable?

Engage with the audience you already have. Don’t just put content out there, comment reply, talk to the followers you already have.

Do a mini review of your SM links and website etc, are they all working, is it easy for your client to buy from you? If they were on the fence and hit a road block you’ll loose them.

Social media reach is unpredictable at the best of times, and seems to be even more so at the moment. Review your website and your google presence, is there more you could be doing to be found online by search engines.

Go old school – how are your relationships with other people in your industry and network? Even old clients. Is it time to pick up the phone and check back in to help remind everyone who you are? Referrals and word of mouth recommendations are going to be even more important at the moment.

The main thing is whatever you do don’t panic. Double down on what has worked before, or make some tweaks. Normally the last thing we need to do is chuck everything out the window and start again. Knee jerk reactions made from panic and fear aren’t going to help anyone right now. Take a step back, review and amend. You got this!! 

If you need more support than have you joined my Free Facebook Group: The Missing Piece?

Katy x 

Today I failed…

Or did I?

I was supposed to be working ON my business today, and pretty much all week, with some trips out mixed in.

I am going away to Bath for the night on Wednesday and yesterday when I looked I couldn’t find the booking confirmation anywhere. I was starting to think I had failed to properly book the hotel. (Which is totally not like me)

I decided to ring them this morning, and spent half an hour on the phone to a lovely lady at The Bath Spa Hotel to discover, no I do not have a booking! Computer says no.

Once I was off the phone feeling sad I no longer had a trip to go on, unless I paid £300 now instead of the £150 I booked it at, I was looking at the website I had taken the number from and it said Gainsborough Bath Spa Hotel…. Hmmm I thought it was The Macdonald Bath Spa Hotel…

I swear when I lived there, granted over 20 years ago, there was only one. THE Bath spa hotel.

Now there appear to be two!

In my defence everything in Bath looks the same, all buildings are built of the same bath stone it is what they are famous for. Couple that with the same Regency interior and mention of the spa, they do look pretty similar. And so do the websites!

Anyway, start again with the other hotel and yes I do have a booking! I still don’t have any of the original booking info, (yes I checked my spam) but it is now sorted.

So I wasted half the morning, ringing the wrong hotel, then the right one.

Then my friend phoned who I haven’t spoken to in ages and so obviously I told them the whole story and it’s now 14:30 and I haven’t done any work yet!

I am leaving here at 16:00 to go to the pub with my friends, my pre-planned reward for spending the entire day working on my business.

My first thought was, I have failed.

Well done Katy you haven’t managed to achieve anything!! You’ve wasted the entire day.

But have I?

Working on my business was an arbitrary goal I set myself, I am working on it all week off and on. And turns out on Friday my plans are cancelled so I have all day then to catch up.

So actually no I haven’t failed at all. It is only my own self imposed version of failure.

I also had the perfect example of how my conditioning from 20 years ago (assuming there is only one Bath Spa hotel) led me into making a mistake to share with my membership group, which tied in perfectly to this weeks message about how important it is to always question what you think, is it still helpful? Does it still serve you? So that was a win!

Someone else I told the story to said, ooo lets go to Bath in October, so I am getting another trip away. Another Win

And I have a topic for a newsletter and some social media posts! 

But my point is, next time you tell yourself you have failed at something, check in and see if that is really the case.

Don’t be so hard on yourself. Maybe everything worked out just fine.

And most importantly – remember if you are visiting Bath, there are two Bath Spa Hotels!

Discover what parts of your business are holding you back.

One of the most valuable things I do with my clients is to run My Business MOT on their business. It helps you get unstuck and discover what parts of your business are holding you back. And what you might be missing.

It is super simple, you do a mini review of your business against the 9 sections below and ask yourself a series of questions for each one.

Business MOT by Piece of cake coaching

You start with reviewing where you are now, so go and get a piece of paper and give yourself a mark out of ten for each section.

How confident are you for each one? Make notes as you go through for anything that come up for you.

Goals – when was the last time you checked in with your goals?

  • Personal
  • Business
  • Financial
  • Learning

Review where you are. How far along are you in achieving them? Do they need updating? (Do you even have any?)

Selling – are you clear on what you sell?

Seems like a silly question, but is one of the biggest things that holds back my clients. If I asked you for a list of what I can buy from you right now, would you be able to tell me? One of the main reasons people struggle with what to post on social media is this. If you aren’t clear, how can you tell others what you do? Once you know and are clear exactly what you offer, your marketing becomes much easier.

And I don’t just mean generically, so take cakes for example. A wedding cake. What type of cake, what size, what style, what flavours, at what venues, in what areas, to who? And at what price point? Get down into the specifics of what it is you actually offer. Do your clients buy from you because they need what you sell, or because they desire it?

For services, what packages do you offer, how many are there, do your clients work through them in a certain way?

How do you sell? Is it through direct selling, having a conversation, a consultation perhaps? Or do you sell online and buyers click to purchase? Is it 121, group, bespoke, product based, handmade, imported in?

Knowing all of these factors will help you when it comes to marketing.

Knowing your numbers.

Step 1: Check in with your situation now, how much profit are you actually making? When did you last check in with your accountant? Are you on top of your finances? If not what do you need to do to catch up?

Step 2: Moving forward. Now you know what you are selling, at what price, and you have set your financial goals, do the numbers add up?

If you are selling a 121 service at £40ph, and have 10 hours a week but want to make 100k – you are going to have to rethink.

Can you hit your goals and lead the lifestyle you want with the types of products and services you offer? Or do you need to change something?

Systems and procedures

Not everyone’s favourite part but super important to make sure your business is running smoothly. Do you have the right legal structure in place, terms and conditions, invoices, GDPR etc? Can you automate some of the tasks that drain your productivity? Do you need to outsource? If you scale and grow your business do you have the right structure to cope?

Customer Service

We have sorted out what we are selling, what happens when we make that sale? How good is your customer service and your follow up? Do you let yourself down at the last hurdle?

Is there something you could automate? Do you have systems set up for when you are away?

What can you do to make sure your customers have a great experience of working with you?


This is a big one and writing your marketing plan is a whole other exercise entirely, but working through these steps will mean you are now in a position to do so. Remember to be intentional and know WHY you are doing what you are doing.

But for now, think about your current marketing. What is working, what can you do more of? What isn’t working, what do you need to change?

Remember to think about:

  • Ideal client (who wants what it is you do?)
  • Client journey (what happens when they enter your world?)
  • Decide your strategy (don’t just post and hope!)
  • Pick the right platforms (you don’t have to be everywhere)


By carrying out this MOT you have been looking at the different parts of your business. Identifying areas that we need to improve or make changes. Now it is time to update our learning goals to reflect this.

What will you have to go away and learn to be able to implement the things you have uncovered in your business?

We are all constantly learning and improving but making sure we do it strategically to fill in the gaps in our business will have the most impact. And we will be less likely to be distracted by learning for the sake of learning, or attracted to shiny objects we think are ‘the answer’.

You (Your Mindset)

You are your business. You are the most important part. Our mindset and how we take care of ourselves plays a massive part in how successful we will be in business. When planning your week don’t forget you!

  • Remember to eat
  • Remember to hydrate
  • Remember to create movement for your body
  • Remember to create some quiet for your mind

Also check in to see if you are holding yourself back. Are you subconsciously self sabotaging and not moving forward because of your own blocks? Be honest with yourself. Do you know what you need to do, but for some reason you still aren’t doing it? If the answer is yes, then don’t be afraid to ask someone to help. There are some brilliant mindset coaches out there that can help you move you forward.

Time Management

You can write the best strategy in the world, but if you don’t have time to implement it, you aren’t going to move forward.

How much time do you have in your business, time to work IN your business and time to work ON your business? How much time do you have outside of your business?

How well do you manage your time?

How did that feel?

Remember, Rome wasn’t built in a day. If you have what seems like a long to do list don’t panic. The beauty of this exercise is you are uncovering what will make the most difference in your business and you can take the right actions. Having a clear picture means you aren’t going to be placing unrealistic expectations on your progress either. You can make adjustments, you can concentrate on what actually matters instead of getting distracted by shiny objects.

Next steps

We have reviewed where we are now. What’s working what isn’t, identified things we might need to change. Take a step back and re-read all of the answers, does looking at the whole picture highlight anything else for you?

If you want to look ahead to new goals, you can run the process again, this time thinking about what new things you would need to add in, and what might stop you from getting where you want to be.

Then you plan, plan in when you are going to do all of the things, you are now perfectly placed to write your strategy! Start working out WHEN you are going to implement all of what you have uncovered. And then you can get started and know you are going to be making the most of your time and actions.

If you love the sound of this but would like to do it together then take a look at my Business MOT session. It is 2.5hrs on Zoom and we work through this together. Or if you are now ready to write your strategy I can help you with that too!

How did I become a coach?

Well it started in 2013 when I left my job at a Marketing Agency in London’s West End to start a cake business, KatyBakey. A few years later that business evolved into Wedding Cake Design ByKB and in 2018 I started Piece of Cake Coaching.

One lead to the other.

The first because I wanted to be my own boss and cake making was something I was good at, so seemed the obvious choice, the second to help all of the other business owners I met while running my cake business.

I actually started my career as a receptionist at a small design/marketing agency in London’s Westend in 2000 after 4 years at Bath University studying Physics (Yes I did say physics) I didn’t know what I wanted to do, but I did know I needed to do something so I could move out from my parents, and receptionist seemed like as good a job as any. I stayed there for 12 years, and worked in every area the business had, from office manager, to accounts, HR, project management to doing the marketing for the agency itself.

The time I spent there gave me a full rounded view of what it takes to run a business. Perfect for when I left to set up my cake business. I knew how to run a business not just the thing that ‘is’ the business.

And that is how I transitioned to coaching.

I met so many other entrepreneurs who were passionate about what they did but had no business background. So not surprisingly, found themselves struggling to wear all of the different hats it takes to be business owner. I started helping, answering questions, pointing people in the right direction to help them get unstuck, giving advice, showing them how to post online etc etc etc. I just started coaching… not intentionally it just happened.

My coach at the time became my first client and encouraged me to start charging for what I do rather than helping everyone for free. And Piece of Cake Coaching was born.

My journey to get to this point is why I can help others, I took all of my knowledge working for a company, (often running it when the directors were not there) all of the systems and procedures, most of which I wrote, and applied them to working for myself. Took the parts I needed and adapted them to the entrepreneurial space. Add in all of my marketing knowledge and helping others take a look at how to run their business becomes a no brainer.

Combine that with the fact I am an admin Ninja, super organised, a great listener, I remain calm and people feel safe around me, I am great at explaining things, and that my brain is naturally geared towards problem solving you have a winning combination, how could I not become a coach (Mentor, consultant whatever you want to call it)?

I still run my cake business, but I have scaled it back completely and now mainly take on Weddings at a set number of venues that works for me. Giving me the time and freedom to concentrate on the coaching side of things to help others do what they love, which is what I love! Why did you start your business, I would love to know?

Struggling to plan out your social media content? I may have the answer.

Constantly feeling the pressure to post on social media can sometimes feel like banging your head against a brick wall. Getting no where and feeling like a failure for not being able to plan in 12 months of content like everyone keeps talking about. 

Well there may be two reasons why you’re feeling like this. 

One because maybe you aren’t supposed to plan out all of your content.  If you work better organically and in the moment when you are inspired by something you have seen or heard you can’t plan that kind of content. Simple as that. 

And two because you aren’t clear on what is you are actually selling. So you don’t know what message it is you need to put out. 

Two leads into one, once you are clear on what you are selling you can plan in your sales and educational content, and then add in the rest organically. 

What Are You Avoiding?

We all avoid something every day, going out in the rain, our overly chatty neighbour that we just can’t escape from… being tempted by ALL the chocolate. ⁠?

Some avoidance is good – but in business more often than not the thing we are avoiding is actually doing us harm. ⁠

  • Avoiding doing our accounts – so we don’t have a clear picture of what is working and what isn’t ⁠
  • Avoiding being visible – so we don’t get the sales we want⁠
  • Not asking for the sale – I don’t need to spell that one out to you! ⁠

⁠There are many reasons why we don’t do these things, maybe we just don’t like them, they don’t make us happy, they are beyond our skillset, so we push it to the ‘tomorrow’ list and ignore the fact we know we are self sabotaging. ⁠

But if you want your business to succeed you need to look closely at your WHY, Why are you not doing it, so you can get help to fix it. Either by outsourcing it, getting some training on it, or if it is a mindset problem, getting some coaching and working on your own blocks. ⁠

You need to be honest with yourself so you can move forward and avoid the unavoidable disaster that is avoidance! ⁠(I know, I know that last sentence, but I couldn’t help it ?)

⁠What are you avoiding in your business and how can you correct it? ⁠

Photo: Photo by Priscilla Du Preez on Unsplash

Are you setting yourself up to fail?

Don’t underestimate how important the basics are.⁠

This is exactly what I did yesterday. It started the night before, I was on the phone chatting to my friend and we didn’t end the call until 11:30 at which point I should have gone to bed. But instead (because I am an adult and I can do what I like right?) I decided to watch Greys Anatomy. I knew it was a bad idea and I would be tired in the morning, but I did it anyway.⁠

Come the morning, surprise surprise I was tired. But not only that I realised I had run out of cereal and bread, so didn’t have any breakfast. I thought about what to have, but spent so long faffing about I ran out of time. I had a PT session at 10:00 and ended up deciding not to eat as I’d taken so long to figure it out I didn’t want it all jiggling around in my stomach during the session.⁠

So I headed into my PT session tired and having not eaten. You can guess how well that went. I also forgot to open the door and got too hot.⁠

I had a quick turn around to head to a Networking Event – which went well. BUT I didn’t have lunch until 13:30. So I was tired and hadn’t eaten anything all day until the afternoon. I also hadn’t drunk enough water.⁠

Needless to say I ended up with a headache, and trying to get through my work in the afternoon was like wading through treacle. I was slow and not productive in the slightest. Basically I wasted the rest of the day faffing about.⁠

So why am I telling you all of this… because it is important to make sure you don’t make the same mistake. We often underestimate how much of an impact taking care of ourselves has on our productivity and ability to function. If you don’t take care of the basics, like sleeping, eating and drinking… you end up tired, with no energy, a headache and struggling to get things done. And it is so easily done.⁠

Yes we are all adults, but sometimes we need to parent ourselves. How good are you at taking care of yourself?

Photo by Victoria Heath on Unsplash

Do you put obstacles in your own way?

Don’t over complicate things!

  • Do you put obstacles in your own way? If you do you aren’t the only one. We often do this out of fear to protect ourselves… keep us safe.

But often there isn’t really a threat and we need to pay attention to the real reason why we aren’t doing something. I recently decided I wanted to create a feature wall in my lounge (I was literally bored of looking at the same 4 walls) In my head painting the wall was going to take a lot of effort and I resisted for a few weeks as it was a big job, I didn’t have time, it would make a mess… blaa blaa blaa…

But actually it wasn’t hard at all, I moved the sofa out of the way and just started painting! It took a few hours, that was it. I was making excuses of how hard it would be, because what I was really concerned about was the colour I had chosen, what if I didn’t like it, what if it looked awful?

To overcome that fear, and so I couldn’t change my mind and give in to my natural aversion to change, I just started paining! Got the brush out, painted a patch, then I was committed. No going back. Is there something you really want to do, but are making an excuse for why you can’t do it…? Is there something you can do to force yourself to do it… overcome that fear that thinks it is keeping you safe?

Do you look at the bigger picture…. or get lost in the day to day?

Today’s lesson from my tidying spree is to make sure you look at the bigger picture as you will achieve the results you want far more effectively. The reason for me starting this epic decluttering spree was well, no internet, but mainly because I have run out of space!! My home is full and it is annoying me I can’t put anything away any more. Every time I open a cupboard or drawer it is like a game of Jenga trying to get at anything. I need more space!

A big part of the problem is my cake equipment, there is ALOT of it! Storage boxes in the lounge, in the hall, the hall cupboard and the wardrobe in my office/spare room. Four different places. Once a year I clear them all out and re-organise etc. and here is the BUT….

BUT I do each area separately at different times independently of each other. Today I am undertaking to sort all four of them at the same time… so far I have only done 2 of them, and already I have whittled down 14 boxed to 10! I have 4 empty boxes…. result the more space I was looking for. Some of the boxes were only half full – by looking at the bigger picture I have consolidated them and achieved the result I wanted. Once I start on the two cupboards as well I have no doubt I will get even more space back… as I will maximise the WHOLE space… not just the four different parts.

So my question to you… do you look at the bigger picture, see all of the moving parts… how they all work together to get the best result… or are you missing something obvious by getting too caught up in what you are used to?

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